How to Analyze Your Web Traffic
Most web hosting companies will provide you with basic web
traffic information that you then have to interpret and
make pertinent use of. However, the data you receive from
your host company can be overwhelming if you don't
understand how to apply it to your particular business and
website. Let's start by examining the most basic data - the
average visitors to your site on a daily, weekly, and
monthly basis.
You use website traffic statistics to figure out
how well or how poorly your site is doing.
One way to determine this is to find out how long
on average your visitors spend on your site. If the time
spent is relatively short, it usually indicates a big
problem. The hard part is to try and figure it out.
Maybe your keywords are bringing the wrong type
of visitors to your website, or that your graphics are
confusing causing the visitor to leave quickly.
Use the knowledge of how much time visitors are
spending on your site to pinpoint specific problems, and
after you fix those problems, continue to use time spent as
a gauge of how effective your adjustment has been.
If you notice that visitors are spending a lot of time on pages
that you think are less important, you might consider moving
some of your sales copy and marketing focus to that particular page.
As you can see, these statistics will reveal vital
information about the effectiveness of individual pages,
and visitor habits and motivation. This is essential
information to any successful Internet marketing campaign.
Your website undoubtedly has exit pages, such as a final
order or contact form. This is a page you can expect your
visitor to exit rapidly. However, not every visitor to your
site is going to find exactly what he or she is looking
for, so statistics may show you a number of different exit
pages. This is normal unless you notice a exit trend on a
particular page that is not intended as an exit page. In
the case that a significant percentage of visitors are
exiting your website on a page not designed for that
purpose, you must closely examine that page to
what what the problem is. Once you find the
weaknesses on that page, minor changes in content
may have a significant impact on keeping your
visitors moving through your site instead of exiting at the
wrong page.
The key is to know your keywords and what your customers
are looking for.
